
Conventions · Sales teams · Direct sales
For sales teams whose goals grow every year
Andrea Cardona's motivational keynote for sales conventions, sales teams and direct-sales networks: the goal, the plan and the daily discipline to get there.
THE BEST ORGANIZATIONS TRUST US












Every year the goal is higher. Like on the mountain.
A sales team lives what a climber lives: a goal that rises every year, good days and bad days, and the temptation to slow down when results don't come. Andrea reached the summit of Everest in 2010 and completed the highest mountain on every continent and both Poles. She did it one step at a time.
That's what she brings to a sales convention: how you set a goal that looks impossible, how you break it into monthly and weekly goals, and how you keep the daily discipline when no one is watching.
Direct-sales networks, such as those of companies like Avon, are among Andrea's favorite audiences. They are often all-women teams, and there the keynote meets her women's leadership talk.
Thousands
of people in one room, or several countries at once in a virtual format.
1 hour
of keynote, in English or Spanish, plus activities if the event calls for them.
7 + 2
The highest mountain on every continent and both Poles: the first Latin American person to do it.
Topics
What the keynote covers
Every keynote is designed with sales leadership around the year's goal.
01
Ambitious goals
How you set a sales goal that looks impossible and turn it into milestones the team can actually see.
02
Preparation
Having a goal is the beginning. Andrea's practical lessons for designing an action plan that brings results.
03
One More Step™
The power of small daily actions: the extra call, one more visit, the follow-up no one else does.
04
Bad days
What to do with a bad month or one no after another: how you get your rhythm back without letting go of the goal.
05
Teamwork
No one reaches the summit alone: how a sales team pushes each other instead of competing inside.
06
Leading the network
For direct-sales leaders: how to inspire a network that doesn't depend on a boss, but on a shared goal.

Formats
Sales convention
The event's main keynote, from small groups to rooms with thousands of people.
Sales kick-off
For the start of the year or cycle, the day the new goal is announced.
Keynote plus activity
A 15 to 30 minute experiential activity is added, for groups of 10 to 200 people.
After the stage
Group photos with a custom backdrop, signing of her book «Sin límites» and the Mi Plan card so everyone writes down their goal.
What companies say
“Andrea urges us to accomplish our goals and to set more difficult goals, which I am sure we all have the capacity and ability to achieve. It's just a matter of determination and trying to be better at what we do. Thank you!”
Mario Enrique Smith Brolo
General Manager, ESSO Guatemala
“When it's about conquering BIG goals Andrea really inspires the team to conquer their own Everest.”
Rodrigo Sotomayor
Head of Unilever Caricam
“Andrea is a great example of effort and motivates us not to give up.”
C. Choujo
TEC Coordinator, Canella Guatemala
Also with Andrea
Leadership retreats
One or more days with the team's leaders, in Guatemala, Costa Rica or Mexico.
See retreatsFrequently asked questions
What is a motivational sales keynote?
A talk for sales teams that lifts the energy and, above all, gives them a method to reach the goal: set it, break it into short goals and keep the daily discipline. Andrea's uses her expeditions as the example.
Does it work for direct-sales and MLM networks?
Yes. Direct-sales networks are among Andrea's favorite audiences, and it is often combined with her women's leadership keynote.
How long is it?
One hour, usually. If an experiential activity, a Q&A or a book signing is added, the block grows to fit the event's schedule.
Is it tailored to my team's goal?
Yes. Before the event, Andrea's team talks with sales leadership about the goal, the team's moment and the audience, and the keynote is built around them.
Which countries and languages?
Across Central America, Mexico, South America (Brazil, Peru and Paraguay), the United States and Greece, in person or virtual, in English or Spanish.
How do I book it?
Fill in the quote form with the date, country and size of the event. Andrea's team will reply with a proposal.
Bring Andrea to your next sales convention
Tell us the date, the country, the team size and the goal. We'll reply with a proposal.
Get a quote