
Kick-off · Conventions · Year-end
For companies going after an even bigger year
Andrea Cardona's keynote for the event that sets the year: the kick-off, the sales convention or the year-end meeting where the new goals are announced.
THE BEST ORGANIZATIONS TRUST US












When this year's goal looks like Everest
A kick-off or a year-end event is not just another party. It is the day leadership tells the whole company where it is going, and the team decides whether to believe it. Andrea works with large companies with very ambitious goals, right at that moment.
Reaching the summit of Everest took years of preparation, a plan with milestones and a team where everyone knew their role. Andrea brings that to your company's coming year: the goal, the plan and the team.
And it doesn't stay on stage. The message is reinforced with experiential activities at the same event, or with a volcano team building a few weeks later.
Thousands
of people in one room, or several countries at once in a virtual format.
15 – 30 min
per experiential activity, for groups of 10 to 200 people, at the same event.
2010
First Central American woman to summit Mount Everest.
Topics
Messages to open or close the year
The keynote is designed with the company's leadership around the year's goal. These are the themes requested most.
01
Ambitious goals
How you set a goal that looks impossible and break it into milestones the team can actually see.
02
Preparation
Having a goal is the beginning. Andrea's practical lessons for designing an action plan that brings results.
03
Teamwork
No one reaches the summit alone: how a high-performing team is built and the role each person plays in it.
04
Radical change
Mergers, restructurings, a new strategy. How you keep the team together when the ground shifts.
05
Adaptation and resilience
The mental training Andrea built in constantly changing environments, for a year that won't go as planned.
06
One More Step™
The power of small daily actions: define them, prioritize them and execute them until you reach the goal.

How the event comes together
Tailored keynote
Designed around your company's objectives and challenges, and the goal announced that day.
Experiential activities
15 to 30 minute indoor dynamics for groups of 10 to 200 people, ideal for long days of content.
Kick-off plus team building
The keynote and a mountain experience on a Guatemalan volcano, with a digital report for the company at the end.
After the stage
Group photos with a custom backdrop, signing of her book «Sin límites» and the Mi Plan card so everyone writes down their goal.
Companies that already climbed
“When it's about conquering BIG goals Andrea really inspires the team to conquer their own Everest.”
Rodrigo Sotomayor
Head of Unilever Caricam
“Andrea urges us to accomplish our goals and to set more difficult goals, which I am sure we all have the capacity and ability to achieve. It's just a matter of determination and trying to be better at what we do. Thank you!”
Mario Enrique Smith Brolo
General Manager, ESSO Guatemala
“Inspiring. Motivating. You challenged us — what courage! We will surely keep you in mind for future events.”
José Antonio García
Corporate Manager, EEGSA
To round out the year
Volcano team building
A mountain experience for the leadership or sales team, with a digital report at the end.
See team buildingWomen's leadership
Andrea's favorite keynote, for women's teams and women's leadership programs.
See the keynoteWorkplace health all year
So the kick-off energy lasts: active breaks, exercise and team challenges in the Un Paso Más app.
See the programFrequently asked questions
What is a corporate kick-off?
It is the event a company uses to start the year or a new cycle: it presents results, announces the goals and aligns the team. It usually includes a motivational keynote, awards and team activities.
Does it work for a year-end party?
Yes, for the year-end event of a large company, when besides celebrating you want to close with a message and aim at the next year. If the event is only a party, it's probably not what you're looking for.
Is it tailored to our company's goal?
Yes. Before the event, Andrea's team talks with leadership about the goal, the moment the company is in and the audience, and the keynote is built around them.
Can it be in another country?
Yes. Andrea lives in Guatemala and speaks across Central America, Mexico, South America (Brazil, Peru and Paraguay), the United States and Greece, in person or virtually.
How far ahead should we book?
December and January are the most requested dates, so it's best to ask for a quote early. Fill in the form with the date, country and size of the event and we'll reply with a proposal.
Make your next kick-off one the team remembers all year
Tell us the date, the country, the team size and the goal. We'll reply with a proposal.
Get a quote